Business Plan Success Tips for Entrepreneurs and Small Business Owners


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What does it take to convey your idea to financiers?
- How will you organize all that information? What you need is a clear outline and focus.
- First you must identify your audience. Who are your potential stakeholders.
- Rank them according to importance, but most importantly have a plan on how they affect your future business.
In terms of an effective and well accepted layout, the following is a good start.

Business Plan Layout

Exective Summary - Who are you and what are you planning to do?

  • Company - Where is your company located and what's your specialty?
  • Product or Service - what is your service and why is it better.
  • Market - Who are you distinctly selling your product to and why will they buy it?
  • Competition - Who is your competition in terms of product, pricing and placement strategy in and outside of your local area?
  • Sales and Marketing - How, where, when and to who are you going to sell your product or service and what makes it special?
  • Operations - Who will be operating your company, managing and what systems will be in place?
  • Financials - How much money do you need to operate your company in the next 6 months to 5 years?, How will you spend it specifically?
  • Appendix -pertinent information, contracts, references, etc.

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