Selling Stationary Using Basic Strategies

Uday Patel

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Selling is an art, and selling in a competitive World is skill and planning. If you follow simple strategies for selling you can succeed. If you can be creative while selling you have success on your platter.

Why all these quotes?

Well selling stationary is a hard task since it is one of the most competitive fields with many players.

The world of stationary started with small time inventions of pen, pencil, rubber and chalk. Well the papyrus and feather tip started the whole thing thousands of years a ago.

Simple stationary evolved into a multidimensional product line in the contemporary era. Invention and innovation has created an industry that ranges worldwide with billions in turnover. With a big line of manufacturers competition sets in too. Most of the products being generic this is bound to happen. Hence the first step to succeed in marketing is to manufacture or deal in a quality product. Most of the popular brands deliver quality but you cannot neglect second in line generic products which deliver quality as well.

For a small trader/sup owners or dealers not much is involved except the basics. They should be able to maintain stocks and stick to the rates and schemes offered by larger manufacturers. For distributors maintaining whole range of products in stock and timely delivery are a prerequisites.

For big businesses, strategies and planning are very important. Customer focused strategies are of prime importance besides quality maintenance and innovation. In contemporary times, online sales matter. Hence website is a must. This means an interactive eCommerce portal that incorporates sales as well as payment systems.

Online information systems are effective in disseminating information faster. Hence well maintained portal will quickly inform visitors of schemes and discounts offered as strategy to boost sales. In eCommerce timely delivery is of utmost importance. The online portals have also made comparison of various products regarding prices, product specifications and availability possible. This means manufacturers and distributors have to deal with well informed customers.

Product promotion, incentives, bulk pricing and availability are effective strategies in countering stiff competition. Bulk manufacturing, making products timely, keeping buying patterns into consideration all help in boosting sales. For innovators and designers keeping a tab on trends is a prerequisite. All this is not difficult since information is available online. Attending trade fairs, business shows.

Brick and mortar establishment are here to stay but online stationary stores are the major players. Internet marketing is the chief propaganda machine and facilitates sales as well.


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