Create Events to Gain Customers

Bette Daoust, Ph.D.

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If you have ever put on an event, you know that registration can be very tiring and cumbersome. If it is a large event, you will have a computer system that takes care of the registrations. The Web can also be used for registration just as it can be used to have people register for your newsletter. Event registration on the Web enables you to drive people to your site and then navigate to the registration page. This way they get a taste of who you are and what you do at the same time that they are registering. Unfortunately, not everyone will register from the Web site and you will still need to enter some names by hand. This is not a big task if your anticipated audience is fairly small, but for a larger event you will need to deal with the process differently. Services such as make the process very simple.

When I was setting up the executive breakfast for my Power Marketing seminar, I had people go to the Power Marketing Web site to register. It was the only option they had. I found that a number of people wanted to register but were not computer savvy enough to navigate the process. I contacted them by e-mail and asked for their information and entered it into the registration form on their behalf. Only a handful of people did not want to do this for themselves.

In the long run, you can also have people pay for events on the Web at the same time. If you do not have the ability to take credit cards over the Web, you can use a payment service such as PayPal. It will take the orders and process the credit cards and even deposit the monies into your bank account.

Bette Daoust, Ph. D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people’s attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the “Networking Queen". Blueprints for Success - Networking: 150 ways to promote yourself is the first in this series. Blueprints for Success Branding Yourself: Another 150 ways to promote yourself is planned for release in 2006. For more information visit


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