The Magnificent Power of the Press Release

 


Visitors: 150

However large your company might be and whatever services or products it provides, it must always communicate with its customers. It should gain publicity and credibility. One of the most widely used tools to achieve this is advertisement. Nevertheless, one should not forget that however effective and appealing your advertisement might be, most of people tend to regard it as oversimplified and exaggerated statement. Really, in my experience, few of potential customers take your every word for its value in the advertisement. So how can you win the credibility of your company?! The credibility can be won if your statement is appeared in trusted and trustworthy information resources. Many research show that people trust more opinions of independent mass media and their representatives such as editors, journalists and radio commentators than the statements of salesmen and advertisement specialists.

The company can communicate with press by using press release service issued to mass media representatives. Press release services are one of the most effective means to gain the attention both of the public and press. How this statement should be written?! The most important point of the press release is its newsworthiness. If you organize some events, issue new products or start providing new services –than this is a sufficient ground for the issuing of the press release. The press release should be easy-to read and informative, it should not be confused with the advertisement. The press release should not be too long, neither it should be too short. One of the most important elements of the press release is its headline. The headline should grab the attention of the reader and provides your reader with the information on the purpose of your press release. The reader must know what your press release is about right from the start, from the first seconds of reading the headline.

Try to avoid using exaggerations. It might be difficult sometimes especially if the company starts providing new services or products. Remember that your story will be read by highly skeptical and even distrustful media representatives. They can be impressed only by true, credible facts rather than by the statements that might not correspond with the reality. If you follow these simple rules, than you will be able to write press release that will impress press representatives.

Peter Finers is a senior copywriter at Killer-Content.com - Copywriting Services. He has several years of experience as copywriter and has worked for several large press release service companies. Currently he is working on the problems of improvement of the press release services provided by the company.

(438)

Article Source:


 
Rate this Article: 
 
Press Release Writing Secrets - 5 Ways to Press Release Writing
Rated 4 / 5
based on 5 votes
ArticleSlash

Related Articles:

PR Power: How to Write a Killer Press Release

by: Amber McNaught (May 11, 2005) 
(Business/Public Relations)

Press Release - Placing Your Press Release for Maximum Effect

by: Jason Artmer (March 30, 2007) 
(Internet and Businesses Online)

Targeted Press Release Writing - 8 Key Ways to Make More Profit with Press ..

by: James Krawder (June 12, 2007) 
(Writing and Speaking)

Press Release Writing - What is an Effective Press Release?

by: Raymond Nesa (May 02, 2007) 
(Writing and Speaking)

Profitable Press Release Writing – Your Dream Income Out of Press Release ..

by: James Krawder (June 04, 2007) 
(Writing and Speaking)

Fast Press Release Writing - Intermediate Tips for Press Release Writing

by: James Krawder (June 22, 2007) 
(Writing and Speaking/Writing)

Press Release Marketing - Make Press Releases a Traffic Generating Tool

by: Raymond Nesa (May 03, 2007) 
(Writing and Speaking)

Press Release Mistakes: How (NOT) To Get Your Release Tossed In The Trash Pile

by: DJ Nelson (December 30, 2005) 
(Business/Public Relations)

Lucrative Press Release Writing - How to Write Effective Press Releases and ..

by: James Krawder (June 19, 2007) 
(Writing and Speaking)

Press Release Writing Secrets - 5 Ways to Press Release Writing

by: Raymond Nesa (May 01, 2007) 
(Writing and Speaking)