Press Release Mistakes: How (NOT) To Get Your Release Tossed In The Trash Pile

DJ Nelson
 


Visitors: 391

Most people know that a press release is a great way to gain media attention. Unfortunately few people fully understand the do’s and don’ts of press release writing.

Before you waste your time on writing a release that is not going to help your business, please keep in mind these things that are to be avoided:

Using a press release as an advertisement- Press releases are to inform the media of newsworthy happenings. Journalists are not consumers sitting around waiting for the newest product to hit the market. Their job is to inform their audience, not to sell to them.

Beating around the bush - When you begin to write your press release don’t include irrelevant information. Use short, simple sentences that get to the point. Also keep in mind that no one wants to read a 3 page press release. Most press releases should be between 400-600 words.

Using the wrong format- Always use the proper press release format. This includes using a heading, not typing in all capital letters, and ending the press release with your contact information.

Calling after you submit a release – Never call a media outlet and ask if they have received your release. It’s unprofessional and it’s very likely that your question will annoy the person on the other end of the phone.

Using a boring headline – Often your headline will decide whether the editor reads the press release or not. When writing your headline, stick to this format: “Someone doing Something for a Reason".

Grammatical errors- It might not seem like a big deal but any seasoned journalist will be offended by blaring grammatical errors. Please have someone proofread your release before you submit it.

DJ Nelson can help you write an effective press release. Subscribe to her monthly newsletter “The Write Business Strategies" and learn how to drive sales to your product or service by using effective Marketing Communication (Marcom) strategies. Visit her site at http://www.Donyell.com .

(361)

Article Source:


 
Rate this Article:  0.0/5(0 Ratings)

Related Articles:

Targeted Press Release Writing - 8 Key Ways to Make More Profit with Press ..

by: James Krawder (June 12, 2007) 
(Writing and Speaking)

Are You Making These Press Release Mistakes?

by: Michele Pariza Wacek (July 08, 2005) 
(Writing and Speaking/Copywriting)

Press Release Writing - What is an Effective Press Release?

by: Raymond Nesa (May 02, 2007) 
(Writing and Speaking)

3 Mistakes You Can't Afford To Make When You Write A Press Release

by: Paul Hartunian (May 12, 2006) 
(Business/Public Relations)

Mistakes You Can't Afford To Make When You Write A Press Release

by: Paul Hartunian (May 24, 2006) 
(Business/Public Relations)

Fast Press Release Writing - Intermediate Tips for Press Release Writing

by: James Krawder (June 22, 2007) 
(Writing and Speaking/Writing)

Profitable Press Release Writing – Your Dream Income Out of Press Release ..

by: James Krawder (June 04, 2007) 
(Writing and Speaking)

Press Release Writing Secrets - 5 Ways to Press Release Writing

by: Raymond Nesa (May 01, 2007) 
(Writing and Speaking)

Lucrative Press Release Writing - 9 Ways to Press Release Writing

by: James Krawder (June 22, 2007) 
(Writing and Speaking/Writing)

Press Release Submission - The Benefits and Perks of Press Release Submission

by: Fabian Tan (June 30, 2008) 
(Internet and Businesses Online/Site Promotion)