With the holiday season here it is a good time to let your customers know you care.
Here some tips for the business owners among you to show your appreciation. After all these are the people that have helped you come to this stage!
Showing appreciation is also a good way to remind them of your services, especially if it has been a while since they used your company. If they are regular customers you may even increase your business intake as everybody likes to know somebody is thinking about them.
Remember: What you send out there comes back!
Send a card and make it personal. It is rare to receive a card that is not computerized and sent to 100 others. Personal is memorable.
Call your regular clients to wish them a Happy Holiday. If you are at the beginning stages of setting up your company and you have the time, call all of your clients. It is also an option to contact those that have inquired into your services. Again personal is memorable. A telephone call from you – the owner – beats a mass email.
Send something that is cost effective to you and that is small enough for the regular mail. Examples are small chocolates, a keying, and company pen or sample product.
Create a ‘money off’ or ‘free’ coupon for one of your services or products. Send this to your regular clients with a thank you note for their business.
No matter what you send or do your customers will be touched by your gratitude for their business. This is your chance to form or build on a bond with your customers. People like to spend money on the familiar and a company they like. Happy customers are returning customers!
Kerry Bannigan is a Personal Life Coach in New York City. She specializes in adult children of divorce, relationship, career and weight loss coaching. Kerry Bannigan Life Coaching motivates you to step outside of society’s conditioned environments, encourages you to express your own core values and challenges you to step on the path to your desired destiny. http://www.kerrybannigan.com