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by: Wendi Moore-Buysse (July 03, 2006)  As a woman, there are many ways to keep me from doing business with you. One is to send me email spam; like most people, I don’t like that. Another way is to send teenagers to knock on my door to sell your product; if I don’t recognize the person knocking, I won’t answer. These are typical .. (Marketing)

by: Wendy Maynard (July 02, 2006)  A noteworthy way for you to get exposure and new customers is public speaking. As a small business owner, it is always a more powerful position to be in the front of the room than in the back. You further position yourself as an expert and reinforce the brand as YOU. People tend to perceive .. (Marketing)

by: Chris Robertson (July 02, 2006)  In an era when giant retailers and mega-corporations are pouring millions of dollars into Internet marketing and advertising, owners of small- and medium-sized can become easily discouraged. With limited marketing budgets, can smaller businesses compete in the high-cost world of Internet marketing .. (Marketing)

by: Dr. Gary S. Goodman (July 02, 2006)  One of the coolest things about being in business for yourself is that you can experiment.If you don’t like traditional selling, for instance because there’s too much pressure in it, you can try a softer, more low-key approach and compare how you do, both ways.You might discover that there are .. (Marketing)

by: Nick Rian (July 01, 2006)  A debate is raging on in marketing departments around the world … should a mortgage company use direct mail or buy mortgage leads generated from the internet. Some argue the internet mortgage leads are cost effective … while others argue the direct mail workhorse is the safe bet. But the simple . (Marketing)

by: Dr. Gary S. Goodman (July 01, 2006)  There are two things we must do if we want to sell well:(1) Make what we’re selling seem appealing to the prospect; and(2) Make it easy to buy.Much has been written about selling benefits, and addressing the needs of prospects, though consultative, question-asking techniques.So, I’m not going .. (Marketing)

by: Allen Taylor (July 01, 2006)  OK, this one's been overdone, but not entirely. A calendar still makes a great marketing tool.The reason is simple. It keeps your name in front of your customers all year long. So how do you ensure they use your calendar instead of someone else's? Make your unique.Use an odd-shaped design. For .. (Marketing)

by: Joseph Ratliff (July 01, 2006)  I am going to give you golden nuggets of time management wisdom that I personally use in my direct response copywriting business. To qualify that these actually work…I utilize all of these methods personally, and I “work” no more than 4 hours a day! Use them in your business today!1) The .. (Marketing)

by: Matthew Peschong (June 30, 2006)  Be sure to train your employees to provide the utmost care after a customer has made a purchasing decision. After a customer makes a purchase we call their emotions the ‘maximum satisfaction time gap’.During this time, reinforce the benefits of your product or service.This is because psychology . (Marketing)

by: Matthew Peschong (June 30, 2006)  The easiest way to find your customers is simply to ask them.For example, if you are in the health and fitness industry where customers pay month to month to workout in your gym, give them a questionnaire when they sign up asking for their demographics and geographics, where they found you, and .. (Marketing)

by: Rabi Jayakumar (June 29, 2006)  The retail stores back in the 80s did not have any competition hence it kept growing and competition was minimal. Back then you could buy like crazy, load up your stores with a vast variety of inventory, do a fair job with merchandising, and customers of all ages and sizes would come flocking in to . (Marketing)

by: Adriana Iordan (June 29, 2006)  Cross selling involves five fundamentals:You have to know your products very well.You have to know your clients. To get the best results identify which customers are your best target.Ask questions and listen for clues.Pay attention to clients’ needs and only suggest relevant products.Suggest, .. (Marketing)

by: JoAnn Hines (June 29, 2006)  For the last couple of weeks I have been covering the negative impression that consumers have about packaging. I have tried to dissect all of the ranting and raving from nay-sayers about packaging that doesn't work.Just last week Britain's National Federation of Women's Institutes (NFWI) launched a . (Marketing)

by: Jason Gluckman (June 29, 2006)  Trade shows are extensively used sales promotion tools. They provide companies with the opportunity to introduce and display their products. This brings the company’s products and consumers in direct contact with each other. ‘Seeing is believing’ is the theme behind large-scale trade shows. .. (Marketing)

by: Peter Emerson (June 29, 2006)  Trade shows have now become an integral part of any business intending to expand its business units and also to have a greater reach towards prospective customers. Trade show displays are a major feature of these trade shows. Transportation of these trade displays once proved to be a great .. (Marketing)

by: Jay Conners (June 29, 2006)  If you are a loan officer or mortgage broker looking to score some more customers the easy way, here are a few good ideas for a marketing strategy.During the entire process of getting a loan ready for closing, you and your customer are met with more than one reason to celebrate other than at the .. (Marketing)

by: Khal Mastan (June 29, 2006)  ECONOMY. Indonesia is a market-based economy but the government plays a significant role in the country's economy with 160 government-owned enterprises. Indonesia’s GDP per capita ranks fifth after Singapore, Brunei, Malaysia and Thailand. The Asian economic crisis of 1997 adversely affected the .. (Marketing)

by: Debbie LaChusa (June 29, 2006)  I'm on the road again this week.And it got me to thinking that there are definitely some similarities between planning a trip and planning a business.For example, the first thing I do before I set out on a road trip is determine my destination.Where am I going?Then I get a map so I know where I'm .. (Marketing)

by: Khal Mastan (June 29, 2006)  ECONOMY. Malaysia is a middle-income economy and has the third highest GDP per capita (US$4,625) among the Southeast Asian countries after Singapore and Brunei. The country was primarily a producer of raw materials but transformed its economy from the 1970s to the 1990s into a multi-sector economy. . (Marketing)

by: Khal Mastan (June 29, 2006)  ECONOMY. Philippines's economy suffered through mismanagement under the country's late president Marcos who ruled the country under martial law from the 1960s to 1980s. To revive the country's economy, former president Fidel Ramos opened the country to foreign investments in the early 1990s. During . (Marketing)

by: Khal Mastan (June 29, 2006)  ECONOMY. Thailand has a pro-business market economy driven by strong foreign investments and export oriented manufacturing especially in electronics, foods and automobiles. Thailand's exports account for 60% of the country's GDP. Thailand experienced strong economic growth prior to the Asian .. (Marketing)

by: Khal Mastan (June 29, 2006)  ECONOMY. Singapore is the most advanced economy among the Southeast Asian countries with a GDP per capita of US$25,207 in 2004 which is comparable to many advanced economies in the European Union. Singapore lacks natural resources but is a regional hub for international trade, shipping and air .. (Marketing)

by: Khal Mastan (June 29, 2006)  ECONOMY. In 1986, the Vietnamese government abandoned its Marxist economic policy and implemented “doi moi" (renovation) involving economic structural reforms. These reforms included modernising and liberalising the economy and developing more export driven industries. Vietnam joined the .. (Marketing)

by: Allen Taylor (June 29, 2006)  Catalogs are great marketing tools, especially for retail shops. If you run a retail business of any kind you should consider marketing your products with a print and an online catalog.The U.S. Postal Service conducted a study and found that one of the biggest factors to generating online customer .. (Marketing)

by: Jason Gluckman (June 29, 2006)  When talking about imprinted promotional items, merchandizing is the main tool. Through merchandizing, companies help reinforce the awareness about the product among the customers. When a customer visits a retail shop, his attention can be caught by an attractive display of a new product/ brand, .. (Marketing)

by: Kevin Stith (June 29, 2006)  When you have an exhibit at a trade show, you’re in competition with everybody else. The average attendee who visits the show is exposed to a variety of sights and sounds. Therefore, your booth should be able to cut through the clutter. Getting a great design for your trade show booth will .. (Marketing)

by: Verena Veneeva (June 28, 2006)  This article will provide a brief overview about the concept of hospitality industry, the problems faced by this industry and importance of hospitality marketing to ensure customer satisfaction and business growth.Hospitality industry has a long evolutionary history. In older times, analysts .. (Marketing)

by: Verena Veneeva (June 28, 2006)  The present article discusses the notion of kaizen and its role as the integral part of TQM philosophy. The major points of interests are the core of the kaizen philosophy and what can be learnt from it, implementation requirements and the importance of corporate culture as one of the most .. (Marketing)

by: Christie Smith (June 28, 2006)  Why...Why...Why...do people buy???The #1 reason why sales copy and advertisements crash and burn is the failure to produce any human emotions!! The deepest core of the human psyche is emotion. Emotions, whether consciously or subconsciously, control every buying decision we make.It may surprise you . (Marketing)

by: Dr. Gary S. Goodman (June 28, 2006)  Recently, I read a generally helpful article about using seminars as a means of attracting new clients, and I wholeheartedly agree with that premise.I’ve been doing just that for years, and it has helped my consulting practice, tremendously.But there was a trap in that article for the unwary. The . (Marketing)

by: Vernon Stent (June 28, 2006)  Whether you are buying your weekly groceries or you are a buying for a business there are a few golden rules that never change. These rules are the same now as they ever were - and ever will be...1. Ideally only buy based on personal experience or through a recommendation from a trusted source2. .. (Marketing)

by: Charlie Cook (June 28, 2006)  Whether you're a computer technician, financial planner, real estate broker, copywriter, or other service provider, you've got lots of competition. There are plenty of other people in the same business going after the same prospects as you. You may be wondering how you're ever going to get more .. (Marketing)

by: Jason Gluckman (June 28, 2006)  The two most important business promotional items in terms of market impact and cost are personal selling and advertising. Personal selling is an important ingredient in most of the promotional programs, and advertising commonly supports it.Personal selling consists of the interpretation of product . (Marketing)

by: Heather Loftiss (June 27, 2006)  Running a small business or launching a start-up company is very time consuming. Most of the time it feels as if there aren’t enough hours in the day to get the job done. Because of this, many small businesses skip some of the most important details in securing their success. Market research is .. (Marketing)

by: Heather Loftiss (June 27, 2006)  In my experience and research, I’ve found that viral marketing can be a positive or negative advertising method. Some companies use it correctly while others let campaigns turn negative and spiral out of control. And some people believe that viral marketing campaigns are so expensive that only .. (Marketing)

by: Leslie Hamp (June 27, 2006)  For most small business owners, marketing is an overwhelming concept. They need marketing solutions that ensure a smooth-running, profitable business yet most don't know where to begin or how to focus their efforts.90% of small businesses don't even have a marketing plan. It's difficult to reach .. (Marketing)

by: Philip C.Sanders (June 26, 2006)  What is focus group?Focus group is basically a group interview that comprises targeted respondents (usually 8 to 10 participants) and a moderator. The purpose of focus group is to gather/obtain opinions and insights on issues of interest to the researcher. The moderator is responsible for leading .. (Marketing)

by: Vita V. (June 26, 2006)  In the last lesson we talked about the importance of leadership in marketing. Let's take a closer look at what that means when you're communicating to your prospects and customers through ads, letters and other marketing collateral.Magazine ads lose effectiveness after 90 days and the average .. (Marketing)

by: Alexandria K. Brown (June 12, 2006)  I'm guessing that right now there are several marketing tasks you've been putting off. Perhaps it's revamping your website. Or sending out your first e-zine. Or getting listed in the search engines. Or putting together a media kit. So why haven't you done it?Believe me, this is a battle I fight .. (Marketing)

by: Dean Mercado (June 09, 2006)  Let’s start out by defining exactly what ‘casual marketing’ is. In a nutshell, it’s trying a marketing tactic once, maybe twice, and when you don’t see immediate or expected results, you drop that marketing tactic and either try something else or worse yet don’t do any marketing for a .. (Marketing)

by: Kristy Pruitt (June 05, 2006)  A home business is the most economical way to be your own boss. You don’t have to rent office space, there’s no commute, and your expenses are tax deductible. Still, you will have to get the word out about your business if you want customers. Here are some ways to save money.Business cards are .. (Marketing)

by: Mary Eule (January 08, 2006)  This is one of the hardest concepts for business owners to accept. They waste countless hours trying to convince unyielding clients to accept their version of reality, which often prevents them from communicating their unique benefits; alleviating significant flaws and/or ignoring golden .. (Marketing)

by: Lee Lister (January 07, 2006)  A smallish budget and a need to spend it wisely – I think the most important thing to do is ensure that you are aiming at actual potential customers. Luckily as auto repair guys – you have a head start as most people have cars nowadays. But….. make sure that you are aiming at people who own .. (Marketing)

by: Kevin P. Dervin (January 06, 2006)  "I'm just not good at marketing. I'm really not a terribly creative person."I hear this from small business owners and professional service providers all the time. As a small business owner you certainly know that you need to be marketing if you want to grow the business. The problem for many is .. (Marketing)

by: Kevin P. Dervin (January 06, 2006)  How much time do you spend actively marketing your business? Do you spend more than a couple of hours per week?How much time should you spend actively marketing your business? Many small business owners and service providers don't know what their answer to this question should be? They're not .. (Marketing)

by: Dr. Gary S. Goodman (January 05, 2006)  For some time I’ve struggled to come up with a way of distinguishing direct from indirect marketing, if only to help participants in my seminars.Typically, we think of indirect marketing as all of those activities that create customer awareness, fuzzy feelings, and a positive predisposition to .. (Marketing)

by: Joe Love (January 05, 2006)  One of the most effective but seldom used ways to increase your bottom line is with the use of endorsements. By having a respected person or organization, endorse your product or service, you can add tremendous force and credibility to your sales message.Here is a three step process to get you .. (Marketing)

by: Alex Barrington (January 05, 2006)  BRILLIANT MARKETING... sounds great, but what is it?Is it the marketing idea that results in the mailman ringing your doorbell, signaling in a caravan of postal workers with mounds of letters - all in response to your latest advertisement? Is it the idea that brings a 35% response rate on a direct .. (Marketing)

by: Alex Barrington (January 05, 2006)  What is your marketing IQ? Are you in need of a little help or are you marketing brilliantly? Take the following quick and easy (not to mention enlightening) quiz and find out!1. What is the best competitive advantage that any business can promote?a. quality b. service c. price d. None of the .. (Marketing)

by: Rojo Sunsen (January 04, 2006)  A focus group is a group of employees or current customers that discuss and brainstorm new ways to improve different parts of your business.1. They can give you new ideas on how to advertise and market your product or service to your targeted audience.2. They can give you ideas that could help .. (Marketing)