Welcome to the first step in the understanding of how to grow a successful physical therapy practice. First of all we should define what a successful practice is. Is it a practice that sees a large volume of patients? Is it a practice that is financially lucrative for all involved? The ideally successful clinic, is one in which the patients get the best possible care, referral sources are happy with the services provided, the employees have a high sense of ownership and love what they do, and yes it is extremely profitable for all that are involved because they have an underlying sense of ownership.
This is a huge opportunity for all of us. We did not choose this profession to get rich. We chose it because we have the desire to help other people. This was and still is a very honorable thing. What we have to understand is that we can absolutely have both. The inforamtion from the Physical Therapy Success ‘System’ will give you the tools you need and teach you to think outside of the box to gain financial success.
Three Marketing Strategies that are Guaranteed and Proven to increase your referral base.
Marketing- How to get the Absolute Most out of Your Marketing Efforts.
We have provided for you 3 Marketing Strategies designed specifically for Physical Therapy. Which are Guaranteed to work for you.
*It must be noted*
No amount of Marketing will ever help you in the long run if: You are not a good therapist or do not deliver a high quality patient care. The Physical Therapy Success Marketing ‘System’ is intended for You only if you strive for the best functional outcome for your patients.
If you provide “Shake and Bake", then you are wasting your time with this website.
Sorry for the tangent. Back to the 3 Marketing Strategies designed for Physical Therapists.
The first Strategy is essential:
You must know how to recognize and get time with your referral sources. Once you have time with your target Doctor, you need to know exactly what to say, how to say it, and what not to say. The real key is the ability to CAPTURE NEW PATIENTS for your practice. You will have provided for you actual dialogues that can be used to secure new referrals. These are dialogues that will help you to competitively differentiate you from your competition and are proven to get you patients. You will be able to effectively get referrals from a “new Doctor" and increase the number of referrals from the Doctors that are already sending you patients.
The second technique is more highly advanced:
This technique focuses on getting your own referrals via direct consumer marketing (Partial Direct Access) and is applicable in any state. This is an invaluable technique and is how you should try to accumulate at least 50% of your patient base. There are literally countless ways to market your services. You need to use the most effective Marketing techniques that work for Physical Therapy.
Thirdly, Learn how to tap into perhaps your biggest opportunity:
You will learn how to significantly and easily increase your case load without directly marketing to your doctors or to the public. It is a mystery to us why people do not take advantage of this powerful marketing tool. Remember, you have external as well as internal customers. All three of these techniques are Guaranteed to work and when used in combination, you can look forward to steadily increasing the effectiveness of your Marketing efforts.
We Know That Not Everyone Relishes the Idea of Marketing Your Physical Therapy Services. You Need to Get over It! You Will market yourself, your clinic, and your other staff Physical Therapists, you simply have to do it. Guess what, you will also occasionally get shot down. The Physical Therapy Marketing “System" will simply show you how to market yourself more effectively.
Marketing made easy:
Why make it so difficult? Use these time tested and proven marketing techniques to drive Your Practice into an extremely profitable venture.
There are also very effective business strategies that any Physical Therapy Practice can use right away and see almost immediate financial rewards.
Instilling a Sense of Ownership in the Physical Therapist and the staff in general. This may be the single biggest opportunity to increase profits and retain a high quality staff.
A staff physical therapist can be one of your biggest sources of revenue or become your biggest financial drain. The therapist who can not consistently keep a full schedule is costing you money! Conversely, the therapist with an ownership mentality, will do everything in their power to keep their schedule full and their clients satisfied.
You will learn why and how to provide an incentive program for you clinicians. This technique will make your staff more money than they ever thought they could earn and will provide a substantial boost to the clinic's bottom line. The Physical Therapy Success ‘System’ will show you how to instill the ownership mentality.
Good Luck in your future endeavors in the field of Physical Therapy.
Josef Blahnik, MSPT
Managing Director of Physical Therapy Success Enterprises