Promotional Marketing and Product Innovation

Uday Patel

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Organizing a promotional marketing campaigns require experience and skills. Though a standard practice is in place the competition makes success a difficult achievement. Though the marketing is key to the campaign much more lies behind this activity.

Research is the key for product development and it plays a key role in the whole exercise. Innovative ideas and current trends can be gauged at trade shows taking place all over the World. The promo industry is evolving constantly and one needs to keep a tab on latest developments.

Treating the items as giveaways which should cost less stalls the development of many companies. The promo products reflect brand image and quality hence there is no space for repeats and cheap outputs.

In case of sending a strong message and creating brand awareness the cost often takes a backseat. Albeit mass produced items cost less to manufacture and print there is no doing away with quality. The message is simple fetch the cost low by scale of production and not by using cheap materials. Hence high end promo products are the need of the hour. Inspiring innovations result in unique items of advertisement that create a lasting impact. The innovation is constant by the time a product becomes common new one should take its place.

Another important aspect is product compatibility with local environment and culture. The designing should take place keeping in mind these factors. On many instances of design religious sensitivities have to be taken into account as well. This does not mean that the innovative designs do not carry global appeal many of the do. Hence promotional marketing campaign is just not an exercise to distribute items of advertisement. Behind the scene approach that helps in design and manufacture is what spells success. Hence the team should first ascertain these aspects of creating a unique item of advertisement. Printing of logo and message also takes precedence before the campaign starts.

Another important factor that has to be taken into account is how eco-friendly that products are? Going green is not only the in thing, it is a sensible step that helps us all.

Uday writes about promo products required for marketing campaigns. He also writes on advertisement and current trends. Uday is a prolific writer and his articles are published online.


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