Private Practice Marketing: Getting on the Radio

Jeff Herring
 


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For years I've been fortunate enough to be able to be on the radio two times a week. A local morning team on the number one morning show in town have me on each Monday and Wednesday for about 5 minutes each time.

As a marriage and family therapist, it's a fantastic way to market my private practice.

Many people have asked me why in the world I drive over there twice a week. I usually respond by asking them do they know how much it would cost to buy 10 minutes of advertising on the radio each week?

Advantages of appearing on the radio

There are several advantages to being on the radio as a therapist:

1. It ups your expert-ability - When you are on the air, you are automatically seen as an expert. Listeners figure that the station would not have you on if you did not know what you were talking about.

2. You reach a larger audience - When you give a presentation to a group, you are limited to reaching only those in the room. When you are on the radio, you can reach an almost unlimited number of listeners.

3. Listeners quickly come to know, like and trust you - When you give good information that people use right away, listeners will come to know, like and trust you.

And people like to do business with those they know, like and trust.

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