Registration Forms: How to Make Them Irresistible With Follow-up

Bill Flagg
 


Visitors: 340

By continuing to sell to your registrants after they sign-up, you can eliminate “buyer's regret", decrease no-shows, and increase your referral business. Use your confirmation and reminder correspondence as an opportunity to make your registrants feel GREAT about deciding to register for your event.

Help your registrants feel AWESOME…

Express sincere appreciation for choosing your event. Convey more enthusiasm about the benefits of your event. Provide special incentives to invite others. Encourage them to take advantage of the exclusive extras at the event. Give them something unexpected: a free raffle entry or e-freebie. Let them know how excited you are that they will be there.

Event Confirmation

A confirmation email is one of the most overlooked promotional opportunities for event organizers. Confirmation emails are also the most highly read emails because it directly responds to an action taken online. Send the confirmation immediately after registration is complete and include a warm welcome. Be sure to attach your added-value incentive such as a white paper or report that we spoke about in Tip #4 - Irresistible Extras.

Reminder Emails

Reminder emails are sent closer in to the date of the event in order to keep your event top of mind and create buzz for the nearing event. You can also use your reminder as an opportunity to allow them to "upgrade" their options: add more agenda items, golf outing, bring more people, etc. Remember to reinforce the AMAZING value they are going to get from attending your event.

Referrals

By keeping in touch with your registrants, you keep them excited about your event. In fact, try to make them so excited that they refer a friend or colleague to attend along with them. This type of word-of-mouth can increase your attendance considerably.

I sincerely hope this article makes your conference and event registration even more successful!

Bill Flagg is the President of RegOnline
Putting smiles on the faces of over 9,200 event-planning professionals worldwide because it is the easiest-to-use online event and conference registration system available.

P. S. - If you would like to receive more tips like this via email then go to http://www.RegOnline.com/eTips

(393)

Article Source:


 
Rate this Article:  0.0/5(0 Ratings)

Related Articles:

Registration Forms: How to Make Them Irresistible

by: Bill Flagg (October 27, 2005) 
(Business/Marketing)

Registration Forms: How to Make Them Irresistible with Personality

by: Bill Flagg (October 25, 2005) 
(Business/Marketing)

Registration Forms: How to Make them Irresistible with Titles

by: Bill Flagg (October 06, 2005) 
(Business/Marketing)

Registration Forms: How to Make Them Irresistible with Discounts

by: Bill Flagg (October 25, 2005) 
(Business/Marketing)

Registration Forms: How to Make Them Irresistible with Extras

by: Bill Flagg (October 25, 2005) 
(Business/Marketing)

Registration Forms: How to Make Them Irresistible with Guarantees

by: Bill Flagg (October 20, 2005) 
(Business/Marketing)

Registration Forms: How to Make Them Irresistible with Scarcity

by: Bill Flagg (October 27, 2005) 
(Business/Marketing)

How to Use Titles to Make Event Registration Forms Irresistible

by: Jonathon Reynolds (January 11, 2012) 
(Business/Marketing)

Registration Forms: How to Make Them Irresistible with Cancellation Policies

by: Bill Flagg (October 25, 2005) 
(Business/Marketing)

Registration Forms: How to Make Them Irresistible with Event Information

by: Bill Flagg (October 20, 2005) 
(Business/Marketing)