Are You Marketing with Impact or Are You Forever Invisible?

Linda Caroll
 


Visitors: 305

"The day will come when, after
harnessing space, the winds, the tides
and gravitation, we shall harness
for God the energies of love.

And on that day,
for the second time in the history of the world,
we shall have discovered fire. "

Pierre Teilhard de Chardin
paleontologist, biologist, philosopher
& Jesuit priest; 1881-1955

"It was devastating. My teacher started crying, all the girls started crying. . . "
Jim Johns, Houston; remembering the assassination of JFK on Nov. 22, 1963.

A Jamaican woman stopped. . . legs buckled under her. Clasped her hands and cried, “My son in one building; my daughter in the other. "
Jenna, New York; remembering 911; September 11, 2001

Business strategists loudly proclaim the merits of repetition. Yet, from the pages of time, the voice of late author Tryon Edwards softly whispers an inescapable truth;

    "We rarely forget that which has made a deep impression on our minds. "

Neil Armstrong landing on the moon. Bob Hope's smile. September 11th. The assassination of JFK. Our first love. Moments forever etched in our memories. Not by repetition, but by emotional impact.

Ninety percent of websites fail. Eighty percent of new businesses fail. They fail, not by lack of desire or lack of funds, but by lack of impact. Most business owners are afraid to walk the edge. Afraid to stand up and stand out. Afraid to be different.

Sadly, the best results that the timid get is to stay forever invisible.

Anita Roddick's vehement protests against animal testing in the name of beauty rocketed The Body Shop to success despite an advertising budget of zero. And Seth Godin's Purple Cows. . . and the Starbucks experience, and “googling" people.

If you long to be remarkable, but you're a little short on courage, ask yourself this; What do you stand for? What stirred your heart and led you to the path you walk?

Harness the power of what you stand for, what you love - and in the words of a humble Jesuit priest - you shall have disovered fire.

Need a little website magic? Get it (free) at LindaCaroll.com

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