Sacred Marketing Rule Chopped to Pieces by Multi-Millionaire Kung Fu Master

Ben Settle
 


Visitors: 385

As savvy business people know, often times doing the exact opposite of what your competitors are doing gives you a strong tactical advantage in business.

Recently, I ran across one of the best examples of this I've ever seen. In fact, if I hadn't seen this with my own two eyes. . . and if it wasn't being done by someone who's raking in millions of dollars per year. . . I probably wouldn't have even stopped to consider what he's doing. Maybe I would even have written him off as some idiot who doesn't have a clue.

(As it turns out - it was I who didn't have a clue!)

Seriously.

What I'm about to show you breaks one of the most iron-clad, set-in-stone “rules" of direct response marketing.

The guy doing this is Matt Furey.

And he loudly and boldly proclaims in his “return policy" all sales are final. . . and he will NOT give you a refund.

And not only that - but he actually takes his reason for doing this - and turns it around to make his stuff MORE appealing and valuable in the process. Spinning this “fault" into a pretty compelling reason to actually buy his stuff.

If you take a minute and read his fascinating return policy at: http://mattfurey.com/policy.html you will see just one of many reasons I study Matt Furey's stuff in microscopic detail. And why I am always recommending other marketers and copywriters do, too.

Who'd ever have thought there was actually a lesson to learn in reading a return policy? Go figure.

Ben Settle is a direct response copywriter and author of “The Copywriter's Cheat Sheet" - which contains over 300 pages of advanced copywriting secrets and rare swipe file ads not easily found anywhere else.

You can get a free copy of his book and read his latest copywriting ideas and tactics at http://bensettle.com

(347)

Article Source:


 
Rate this Article:  0.0/5(0 Ratings)

Related Articles:

Blackberries and Lamb - Spiced With Chopped Ginger and Cooked With Onion, Peas, .

by: Susan Kensington (October 04, 2008) 
(Food and Drink/Recipes)

Quintessential Pieces Of Training Equipment For Shaolin Kung Fu

by: Yoshi Kundagawa (May 10, 2007) 
(Recreation and Sports)

My Kung Fu Master Is 200 Years Old

by: Yoshi Kundagawa (March 09, 2007) 
(Recreation and Sports)

If You Could Choose Your Shaolin Kung Fu Master, Who Would It Be?

by: Yoshi Kundagawa (March 22, 2007) 
(Recreation and Sports)

Master the Art of Multi-Tasking

by: Todd Hicks (March 07, 2008) 
(Self Improvement/Time Management)

Master the Multi-Tasking Phenomenon

by: Sharon Capehart (February 25, 2008) 
(Self Improvement/Success)

Six Tips to Instantly Master Your Finances by Becoming a Millionaire-Thinker

by: Melanie Strick (July 12, 2007) 
(Business/Entrepreneurialism)

Download Kung Fu Panda Full Movie - Do You Know Kung Fu?

by: Nicholas Chan (June 05, 2008) 
(Arts and Entertainment/Movies TV)

Email Marketing Kung Fu

by: Mike Adams (July 08, 2005) 
(Internet and Businesses Online/Email Marketing)

The Secret Copywriting "Shortcut" of a Multi-Millionaire Lawyer Who ..

by: Ben Settle (November 23, 2005) 
(Writing and Speaking/Copywriting)