A good-looking logo will help people feel better about your company, but what is a snazzy, professional logo to you may be an eyesore to everyone else, including potential customers. It's important to find out what other people think of the logo before you invest in signage, stationary, a website and whatever else you will use your logo on. Of course, everyone will not agree on definitions of what is and what is not good-looking, but getting feedback from others about your logo design is a powerful tool that can help you see beyond your own idea of what a good logo looks like.
The best way to find out what other people think about your new logo is by simply asking them. If you're in the middle of designing a new logo, it's especially important to ask employees, neighbors, friends and family what they think. One good method is to conduct an office survey or vote. This will help you get valuable information, and it will help employees feel like they are contributing to the defining image of the company.
While asking for feedback, find out specifics, like whether or not the color scheme, the fonts, the lines (sharp or soft) and the overall feel of the logo looks and feels right. Ask them if the logo is able to convey what your company is all about, and ask them what they would change, if anything.
Sometimes people will agree that your logo is a winner, and sometimes their feedback will save you the money of a redesign and help you keep a professional image. Though you may not agree with their opinions, the feedback you receive will help you in choosing a logo that has longevity, vitality and professionalism.
Jonathan Munk writes articles for major Logo Maker companies such as LogoWorks.com and LogoMaker.com.
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