The strategy for overcoming this objection is to show your registrants how little time it will take them relative to the amount of benefit they will derive from attending.
Return on Time
Spell out for your prospects how they will save hundreds of hours of time because of what they will learn at your event. You can help them do the math; show them that the time they invest with you will translate into weeks of time savings for them in their current jobs. Show them how you will give them the tools to work smarter, not harder.
More Times and Locations
If you offer multiple dates and locations, your prospects will feel it's easier to get to your event and to schedule the time. This is why regional events can end up being more popular overall than an annual conference or expo. For your regional events communicate that attendees get educational benefits of a national event with the convenience of it being in their backyards.
More Learning Options
You can also make it more convenient for your prospects to learn by offering other options such as online events, videos, CD's, and books. If they don't have the time to attend, they may find it easier to purchase one of these options from you.
I sincerely hope this article makes your conference and event registration even more successful!
Bill Flagg is the President of RegOnline
Putting smiles on the faces of over 9,200 event-planning professionals worldwide because it is the easiest-to-use online event and conference registration system available.
P. S. - If you would like to receive more tips like this via email then go to http://www.RegOnline.com/eTips