My past articles have hopefully given you some ideas on how to make your online registration campaign a successful one. Here are 3 more ‘quick tips’ to help your event be a great success.
1. Recruit Testers to Break your Registration
Fully test your registration pages before going live with them. It is much easier to spend the time up front than to have the hassles and embarrassment of a misaligned registration form. Sometimes you can just be too close to it and need another set of eyes to do an adequate job of testing.
The more testing you do, the smoother everything will go. Rehearse the registration while it is still in testing mode with several people in your organization. Ask the tech support advisors of your online registration provider to test it for you. Their expertise in event setup will ensure you're getting the most out of the application.
2. Bring Back the People Who Abandon
Some systems are able to automatically email people who came to register and never finished. This email should ask if they had any questions or problems. This gives you an opportunity to be proactive in helping people complete their registrations, thereby increasing your registration numbers.
Some systems will give you the option of running a report on people who did not finish their registration. You can then use this list to send emails manually, and personally address every situation.
3. Talk to Attendees After the Event
Post-event follow up is so often overlooked. You can stand above the crowd by doing a post-event follow-up email and/or survey. Thank your attendees, ask them what they liked about the event, and what they thought could be done better.
Some online registration systems can automate that process too. For example, set the system to automatically send out personalized emails with a survey link one week after the event is over.
I sincerely hope this article makes your conference and seminar registration even more successful!
Bill Flagg is the President of RegOnline
Putting smiles on the faces of over 9,200 event-planning professionals worldwide because it is the easiest-to-use online seminar and conference registration system available.
P. S. - If you would like to receive more tips like this via email then go to http://www.RegOnline.com/eTips