What gives? You have a stunning website with an audio intro and newsletter sign-up, but no one is buying from you. Maybe you’re wasting your time on the wrong target market or maybe you are sending the wrong message to your potential customers/clients.
1. You give it up too soon and too often.
Do you give away samples, freebies and more? Well, I hate to break it to you, but you’re probably just attracting “tire kickers" or “freeloaders". There is no harm in offering a free newsletter, e-book, or audio recording, but if your website has a plethora of goodies just waiting to be snatched up, you’re out of luck. Real customers/clients don’t go hunting for freebies. They may sign up for your newsletter and after getting to know you better will make the decision to buy from you. Freeloaders are just looking for hand-outs and have no intention of making any real commitment with you. If your product or service is really great, then there is no need for you to give away your time, energy and knowledge.
2. It’s not about you, it’s about them.
Is your website loaded with information about you and how great you are? I don’t mean to be harsh, but who cares? When people visit a website, they want to know what you can do for them, not that you graduated form Harvard with a 3.5 GPA. Sure, an “About Us" or “About Me" page is important, but that’s it; a page. You do not have to insert how great your product or service is on every page of your website. Does Oprah have to tell people that she’s got a great show? No! Let your satisfied customers or clients do all the talking. Get valid testimonials on your site and let your greatness speak for itself.
3. You waste your time on what they don’t want or need.
Do you ask them what they want or need? If you’re just sending out your newsletter without interacting with your audience, you’re missing a big piece of the pie. Don’t guess or try to figure out what they’re looking for, ask them. Use surveys, polls, or whatever creative resource you know to get to know them better. Trying to read their minds will only get you nowhere.
4. You don’t live up to expectations.
Don’t make offers you can’t live up to. Sure, your product or service has helped many people, but no size fits all. If you can’t help someone, don’t lead them to believe you can. Integrity is important, and you want your reputation to reflect it. Make promises you can keep, and keep your word.
5. You don’t give enough information about your product or service.
So what are the features and benefits of your product or service? If your descriptions leave them wanting more, then, it’s time to deliver. People want to know how their lives will improve with your product or service. How will it change their current situation? Will it make them smarter, look younger, lose weight, make money, and become successful? Also, how will it help them to achieve these things? Give them enough information that will prompt them to buy from you or contact you.
Marie Magdala Roker is a Personal Development Coach an Author of Successful Thinking for a Successful Life: How to Banish the Unhealthy Thoughts and Habits That Limit Your Success. You can find out more about the program at http://www.thinkandbesuccessful.com or sign up for her free life coaching newsletter at http://www.smartbeecoaching.com