Do You Really Know How to Treat Your Customers?

 


Visitors: 424

I’m sure you’ve learned about taking away your customers risk by offering a money back guarantee. But, putting yourself on the line with a money back guarantee can be a little scary. I’m sure you’re thinking that people might take advantage of you. They might use the product and then return it.

Yes, it’s possible, but if you are offering a quality product you will come out ahead. Like stated before, most businesses will experience about a 5% return rate. A 0% return rate is probably not possible and may not be worth the additional effort.

Seriously.

Even if your product is fantastic, people will still misinterpret what you are selling, or just change their mind about it. And yes, some will try to cheat you, but this can be side-stepped to an extent by offering a limited time money back guarantee.

As a side note, if you don’t put a time limit on your guarantee, you’ll probably get quite a few refunds around the holidays. People need money to buy gifts after all. It happens.

In addition to setting a time limit on your money back guarantee, there are other ways to keep your return rate low. The most obvious is to offer a good product. If your product lives up to your customer’s expectations and they feel it is a good value, they aren’t going to return it. It’s just that simple.

Now, imagine if your product is more than what your customer was expecting. You will really minimize your returns. Give away a bonus that you don’t even advertise and that’s it, your customers will be completely sold!

Like mentioned before, set a time limit on your refund. Between 30-days and 90-days is a standard, acceptable amount. The trick is to make sure to give your unadvertised bonuses during that time period. This is a great way to reduce the number of refunds you will experience.

Incredible customer service Another way to keep your customers happy is by simply checking up on them. Show them that you care. Most businesses rarely ever do anything like this, even though customers love it.

Drop them an email about a week or so after they purchased your product to make sure they received the package, or that they were able to sign up for your online course, or that they received the e-book.

Any of these suggestions will help put you over the top. Try them out on your next customer and see what happens!

Copyright © 2005 by L A Parmley. All rights reserved.

Would you like to learn how to start increasing your profits by creating a unique image for your small business or professional service? Discover how by visiting Positioning Tactics and sign up for our free ecourse (Value $37)

(496)

Article Source:


 
Rate this Article:  0.0/5(0 Ratings)

Related Articles:

Get Rid of Your Customers - Treat Them Like Family

by: Nola Redd (June 01, 2006) 
(Business/Customer Service)

Treat Customers Right to Succeed in Business

by: William Brandenburg (January 02, 2008) 
(Business/Customer Service)

How to Treat Your Customers So Theyll Keep Coming Back

by: Andrew R Michaels (July 07, 2008) 
(Business/Customer Service)

Internet Marketing Tips - Don't Treat Your Customers Like Trash

by: Steven Wagenheim (May 05, 2008) 
(Internet and Businesses Online/Internet Marketing)

Customers Are the Real Bosses and How You Treat Them Determines if They Are ..

by: Leanne Hoagland-Smith (January 24, 2008) 
(Business/Customer Service)

Don't Treat Declined Credit Card Orders as Dead-beat Customers! It's Costing You

by: Chris De La Rosa (September 30, 2005) 
(Business/Small Business)

Pet Treat Management & The Best Treat You Can Offer

by: Moses Chia (August 08, 2005) 
(Pets)

Treat Yeast Infection Because of Antibiotics - The Only Way to Treat This is ..

by: Adrianne Richards (July 04, 2008) 
(Health and Fitness/Womens Issues)

Dont Treat Acid Reflux Symptoms Treat the Cause

by: L. G. Campbell (July 13, 2008) 
(Health and Fitness/Diseases)

Repeat Customers - Increase Sales And Grow Your Business By Motivating Your ..

by: Shawn McGee (May 10, 2007) 
(Business)