Stimulate Customer Curiosity

Cathy Stucker
 


Visitors: 403

Want to get prospects to read all of your marketing message? Want to generate interest and motivate them to action? Awaken their curiosity!

A great example of this is the direct mail package put out by Boardroom Publications. They offer exciting news and benefits, with the page number where you can find out the details. Of course, to get to that page, you have to first order the book from them. They get lots of orders from people who want to look up the information they were teased with in the ad.

Get customers itching to know more by engaging them in these ways:

  • Make an outrageous statement that causes them to wonder about who you are and why you think that way.
  • Ask a provocative question that gets them thinking.
  • Pose a puzzle or a riddle.
  • Tantalize them with a chance to get something free, learn something new, or get something more.

Leave them wanting more, but with a call to action. Tell them how they can satisfy their curiosity by reading your book, visiting your Web site, coming to your workshop, or whatever it is you want them to do. Then, deliver what you promised.

According to the old saying, curiosity killed the cat-but it can build your success.

Copyright Cathy Stucker. As the IdeaLady, Cathy Stucker helps authors, entrepreneurs and professionals attract customers and make themselves famous. To learn more about marketing and get free marketing tips, visit Cathy at http://www.IdeaLady.com/

(275)

Article Source:


 
Rate this Article:  0.0/5(0 Ratings)

Related Articles:

Customer Service Tips - 4 Steps for Turning Customer Moments Into Customer ..

by: Richard Flint (December 16, 2005) 
(Business/Customer Service)

Customer Service Problems--Help Employees Look at Customer Complaints from the ..

by: Alan Boyer (December 10, 2005) 
(Business/Customer Service)

Measure Customer Service Performance - How To Treat A Customer Like A Customer

by: Sam Miller (July 06, 2007) 
(Business)

Customer Service--Customer Satisifaction vs. DELIGHTED Customer

by: Alan Boyer (November 19, 2005) 
(Business/Customer Service)

Happiness and Curiosity

by: Gene Pinder (January 25, 2008) 
(Self Improvement/Happiness)

Cultivating Curiosity

by: Kenrick E. Cleveland (February 27, 2008) 
(Self Improvement)

Stimulate Your Senses!

by: Linda Gray (October 02, 2005) 
(Writing and Speaking/Writing)

The SIM card and My Curiosity's Satisfaction

by: Liuba Ceban (December 17, 2004) 
(Computers and Technology)

What Is the Best Way to Inspire Curiosity in a Student?

by: Steven Paglierani (July 16, 2007) 
(Reference and Education)

Use Curiosity to Advertise More Effectively

by: Allan Aarons (August 14, 2008) 
(Business/Advertising)