For many companies, training can drop off the agenda for a variety of reasons. The company may be going through a period of growth, with tight deadlines to be met. The challenges of the market place may squeeze resources for training. This begs two questions: firstly, when planning financial forecasts, is staff training considered a priority; and secondly when budgets are squeezed how can a company maximise its financial investment in training?
During periods of growth and high demand there are new challenges to be met, with customers demanding a high quality relationship with any service or product provider. Managers and staff will be asked to deliver customer service that will delight customers, to ensure customer retention and continued growth. This challenges organisations to attract and retain people who can deliver the growth the business needs. To use a sporting analogy, the team that wins trophies will not maintain peak performance without continued dedicated training and coaching. Training without coaching is not a viable option as the coach is there to create the desire to attain even more to ensure a winning mentality. In business, many companies fail to recognise this, focusing on training as a separate process, divorced from the key task of improving performance and building the motivation and commitment that builds a winning attitude across the whole organization.
For those companies who are facing financial challenges it is all the more important that there is a guaranteed return on investment when training is delivered. To spend thousands of pounds on training that improves performance for a few weeks is not a viable option for many. To avoid this, the impact of training packages can be enhanced by the inclusion of dedicated coaching, to ensure that staff can fulfill their potential. Coaching can make the difference and create a culture which will provide a motivated and enthusiastic work force that will exceed expectations and grow with the business.
Julia McVey is an outstanding coach, mentor and trainer with 15 years corporate experience of delivering quality in blue chip organsiations. http://www.u-canlifecoaching.com