As a small business owner, you are your business. Your business is a reflection of all of your strengths and weaknesses. How are you showing up in your business?
What are your strengths and weaknesses? Most likely, your strengths have helped you to grow your business to this point. But, do you know how you are holding yourself back?
Every business owner has weaknesses. Some of your weaknesses are obvious. You probably can name them immediately.
If you are like most small business owners, you also have blindspots. These are the weaknesses you aren't aware of that may be wreaking havoc in your business.
Consider that your weaknesses probably show up in every aspect of your business. For example, if you are shy, reserved, or unassertive, you likely have difficulty with marketing. You also likely have difficulty with cash flow because you are reluctant to confront non-paying customers. You probably have difficulty with your staff because you avoid confronting problems as they arise. You also may have difficulty with suppliers because you avoid addressing problems with them.
As you see from this example, whatever your weaknesses are, they play out in a number of ways in your business.
One way to identify any blindspots you may have is to analyze the problems that recur in your business. Look for any patterns in those recurring problems. In all likelihood, the pattern points to a blindspot about a weakness you have. Ask yourself what you can do to remediate those blindspots so that your business will continue to grow.
Take the time to identify ways to compensate for your weaknesses in your business. Doing so will payoff tremendously in your business.
Dr. Schleicher is a business and life coach, as well as a licensed psychologist. Her clients benefit from her expertise in psychology to develop a mindset for success that continues to propel them forward long after they have completed coaching.
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